eHealth Webinar: May 2011
Taking it to the People
As part of our Ask Ben project, our eHealth Evangelist Ben Dillon talked with more than 50 healthcare executives about the core online challenges they are facing. Many common themes evolved from these discussions, and Ben highlights some of them in this webinar.
In this webinar, Ben discusses how to reach out to your audiences. You’ll learn how to make sure your site is accessible and engaging to visitors coming from smartphones, social media and search engines. You’ll discover how to implement a mobile strategy, how to incorporate social media into your marketing mix and how to improve search engine optimization.
In this webinar you’ll learn:
- How to develop a strategy to take your online presence mobile
- What content and functionality users expect from your mobile site
- Why reputation monitoring is the best first step to effective social media plans
- How to incorporate social media into your overall marketing strategy
- Why Web writing impacts search engine placement
- Additional tactics to improve site ratings
Taking it to the People
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