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10 Tips for a HIPAA-Compliant Personalized Healthcare Marketing Strategy
Key Considerations When Balancing Personalization and Privacy
Updated HHS Guidance Released on the Use of Online Tracking Technologies
Healthcare organizations and agencies have been wrestling with the Department of Health and Human Services (HHS) guidance related to the use of online marketing tracking technologies by HIPAA covered entities since they released guidance language in December of 2022.
Striking a Balance: Navigating Personalization and Privacy in Healthcare Marketing
Understanding HIPAA's Role in Safeguarding Patient Privacy While Elevating Your Personalization Efforts
10 Transformative Benefits of Personalized Marketing for Healthcare
Unlock the Power of Personalization to Modernize Your Marketing Strategy
Choosing Between a CMS and a DXP? Why Consider a DXP for Your Healthcare Organization
Is a CMS or a DXP the right platform for your organization? Learn the benefits of each, their ability to scale with your organization's growing needs, and how our ethical (and compliant) use of data can help you provide more personalized digital care.
Office Hours
Healthcare Digital Marketing Trends for 2022
Join Geonetric Chief Strategy Officer Ben Dillon and get answers to some of your top questions from the results of the 2021 Healthcare Digital Marketing Trends survey. Learn what’s happening to the redesign cycle across the industry and what shifts in the top rankings got us talking!
Webinars
View All WebinarsIncrease ROI With a Holistic Digital Advertising Approach
Develop an integrated marketing strategy that maximizes the benefits of both paid and organic channels and tactics.
Craft Your Organization’s Digital Front Door Strategy With Results From the 2022 Consumer Health Survey
Discover consumer needs and meet them where they want you to be. In this webinar, find out what our 2022 Consumer Health Survey revealed.
Personalization Strategy for Healthcare
Ready to kick start your success with personalization? In this webinar we’ll break down the approaches and strategies that lead to achieving real results from personalization.
