eHealth Webinar: November 2011
Design Matters: Balancing Art and Science
50 milliseconds. That’s how long you have to capture the attention of your website visitors. Literally, within the blink of an eye, visitors form an impression of your organization based on the visual design of your site. But no matter how captivating the design, it must also be functional, intuitive and easy to navigate. And it must extend to your social media channels, inbound marketing campaigns, and mobile site. Learn how to balance the art and science of visual design and create a plan to extend your creative to today’s popular mediums.
In this webinar you’ll learn:
- How to create a home page that entices site visitors
- How to integrate your home page design throughout the site
- Tips and tricks for optimizing the design of landing pages and microsites
- How to create a continuity of design that extends your creative elements to outlets including social media sites and blogs
- The importance of matching visual design with task design
Design Matters: Balancing Art and Science
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