eHealth Webinar: October 2011
More than Bullets: Creating a Content Strategy
Write short sentences. Use
bullets. Avoid PDFs. Those used to be the basics of writing for the Web. But
with the advent of Facebook, Twitter, blogs, microsites, mobile sites, and
portals, developing effective online content has become much more complicated.
You now must ensure every touch point can stand on in its own with clear calls
to action and consistent messaging. Learn the importance of
implementing a comprehensive content strategy that aligns with your
organizational goals and effectively engages consumers across all of your
online channels.
In this webinar you’ll learn:
- Why you need a comprehensive content inventory
for your site as well as social media channels
- The importance of conducting user analysis
- How to develop a content governance structure
- Tips for writing content that is optimized for
search engines
- Guidelines for using appropriate tone and style
in your content
- Ideas for drafting compelling calls to action
More than Bullets: Creating a Content Strategy
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