eHealth Webinar: January 2011
Use the Web to Support Complex Organizations
Healthcare marketers are faced with tough decisions when trying to promote all facets of their complex organizations online. Trying to promote the strengths of your regional hospitals, local clinics and health system can be a challenge. How do you promote them all in a way that meets organizational goals and still provides a seamless user experience?
Learn how to develop an online strategy that effectively supports the multiple brands in complex healthcare organizations. We'll present case studies that illustrate how to approach this dilemma strategically, including how one integrated health system effectively promotes the strength of its regional brand while still maintaining a friendly, local presence.
In this webinar you’ll learn:
- How to manage multiple Web presences in way that meets organizational goals while still making sense to health consumers
- Guidelines to developing an online strategy that balances promoting value of the health system while showcasing the competencies and relationships of individual facilities
- Tips to creating a seamless online experience that supports complex healthcare organizations
- Examples of how integrated health systems create effective online strategies
Use the Web to Support Complex Organizations
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