eHealth Webinar: December 2011
Beyond Site Traffic: Measuring Success
Number of site visitors. That’s still the key metric many
organizations use to measure the success of their websites. But online success
comes from more than just an increase in traffic. Learn how to
measure your online presence using financial metrics, engagement measurements
and search rankings. And we're not just talking about your website. We
also address how to track the success of other online channels, such as social
media, to get a true picture of how the Web is impacting your organization.
In this webinar you’ll learn:
- What measurements you should be tracking, on
your website and across all online channels – from site visitors to fans to
followers
- What standard metrics still matter
- What the elusive engagement metric is and how to
track it
- Tips for tying all offline advertising to the
Web to ensure trackability
- How analysis can identify the most profitable
paths your users take
Beyond Site Traffic: Measuring Success
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