2011 eHealth Webinars
Beyond Site Metrics: Measuring Success
Learn how to
measure your online presence using financial metrics, engagement measurements
and search rankings. And we're not just talking about your website. We
also address how to track the success of other online channels, such as social
media, to get a true picture of how the Web is impacting your organization.
Watch, listen to or download a PDF of the December 2011 webinar.
Design Matters: Balancing Art and Science
50 milliseconds. That’s how long you have to capture the
attention of your website visitors. Learn
how to balance the art and science of visual design and create a plan to extend
your creative to today’s popular mediums.
Watch, listen to or download a PDF of the November 2011 webinar.
More than Bullets: Creating a Content Strategy
Discover the importance of
implementing a comprehensive content strategy that aligns with your
organizational goals and effectively engages consumers across all of your
online channels.
Watch, listen to or download a PDF of the October 2011 webinar
Tools and Technology That Will Change the Face of Wellness
Learn how to use the Web to create more personalized interactions
that promote health improvement. Jeff Herman, product manager of ICRM
and call center at CPM Marketing Group, discusses the growing use of
predictive modeling in healthcare marketing to identify and educate
patients most at risk for preventable diseases.
Watch, listen to or download a PDF of the September 2011 webinar
Marketing Wellness Initiatives: A Roundtable
Listen to healthcare marketers share their stories of
wellness promotion success. They describe their events, explain how they implemented online and offline promotion, and share
their results.
Watch, listen to or download a PDF of the August 2011 webinar
The Role of the Web in Wellness Promotion
Learn how to shift your online
strategy to focus on wellness. We discuss how to leverage the Web to build
awareness as well as motivate and educate your communities on prevention.
Watch, listen to or download a PDF of the July 2011 webinar
Delivering Value to Site Visitors
Learn how to ensure that your site is delivering value to
visitors. We also shared how to develop intuitive information
architecture, add engaging design elements like Flash, and improve
personalization functionality.
Watch, listen to or download a PDF of the June 2011 webinar
Taking it to the People
Discover how to reach out to your audiences. You’ll learn how to make sure your site is accessible and engaging to visitors coming from smartphones, social media and search engines. You’ll discover how to implement a mobile strategy, how to incorporate social media into your marketing mix and how to improve search engine optimization.
Watch, listen to or download a PDF of the May 2011 webinar
Social Media - "To Be or Not to Be" Is that Really the Question?
"To Be" -- 34% of Americans turn to Social Media for health research.* "Not to Be" -- of 18 sources of health information, social media ranks last in terms of credibility.**
Confused on what to do? You're not alone. The use of social media in all aspects of society, both business and personal, is evolving rapidly. Healthcare is no exception. Join Private Health News for this 45-minute webcast featuring Geonetric's eHealth Evangelist, Ben Dillon. Ben examines the evolution of social media, including a lively point, counterpoint discussion on what hospitals should/should not be doing.
*Health2.0 - iCrossing Report **H.S.I.'s Healthcare Strategy Alert [2010, Issue 3] = Joel English, BVK Marketing
Watch, listen to or download a PDF of the May 2011 PHN webinar
Laying the Foundation For Online Success
Discover how to lay the foundation for an impressive and easy to maintain Web presence. You’ll learn how to select the right content management system for your organization, how to implement functionality that provides real value, how to secure buy-in for Web investments and how to deal with ever-present resource constraints.
Watch, listen to or download a PDF of the April 2011 webinar
Use the Web to Empower Employees
As you know, communicating with employees is essential – they deliver the hospital’s brand every day. But with all the other audiences in your communications plan, finding the time and the right vehicle to engage employees can be a challenge. Building an employee site is an effective way to keep employees informed and connected so they can deliver the best care possible.
Learn how to develop an employee intranet that improves communication and productivity. You’ll learn how to manage stakeholder requests, develop engaging design, and overcome security obstacles. We showcase industry best practices highlighting how different organizations are using employee sites to improve access to vital information.
Watch, listen to or download a PDF of the March 2011 webinar
Use the Web to Create a High Performing Board of Directors
A hospital’s board of directors plays a critical role – from providing financial oversight to guiding hospital operations. Implementing an online board extranet can help you better communicate with your board of directors. Plus, extranets provide added security and easier access to information for board members, and saves your organization time and resources.
Discover how board extranets can improve the efficiency of your hospital’s board of directors. You’ll learn the latest in board extranet content and navigation best practices, as well as how to ensure user adoption. And you’ll learn how board extranets are helping three healthcare organizations improve communication, security and efficiency for their board of directors.
Watch, listen to or download a PDF of the February 2011 webinar
Use the Web to Support Complex Organizations
Healthcare marketers are faced with tough decisions when trying to promote all facets of their complex organizations online. Trying to promote the strengths of your regional hospitals, local clinics and health system can be a challenge. How do you promote them all in a way that meets organizational goals and still provides a seamless user experience?
Learn how to develop an online strategy that effectively supports the multiple brands in complex healthcare organizations. We present case studies that illustrate how to approach this dilemma strategically, including how one integrated health system effectively promotes the strength of its regional brand while still maintaining a friendly, local presence.
Watch, listen to or download a PDF of the January 2011 webinar
