eHealth Webinar: September 2010

Achieve Impressive Results with Email

Hospitals use many forms of email marketing to reach health consumers. And their approaches vary – some personalize their message to targeted groups while others broadcast the same message to everyone. Some send emails once per month while others send them once per week. Some integrate email into their marketing mix while others simply use it as a quick, cost-effective tactic for communicating with consumers.

Discover the most effective ways to utilize email marketing. We’ll discuss the benefits of using a targeted versus non-targeted approach to reaching health consumers. And we’ll showcase how the frequency, content and platform you use can affect your results.

In this Webinar you’ll learn how to:

• Strategically integrate email into your marketing mix
• Recognize when to add  elements of personalization
• Identify the different platforms used to reach different audiences
• Apply success metrics and ROI to your email marketing programs

Download this presentation: PDF | MP3