eHealth Webinars: May 2010

Use Your Site to Support Your Doctors

Physicians play a key role in driving patients to your hospital. Health consumers often select a hospital based on a physician recommendation or the doctors they employ. There's no doubt when it comes to hospital websites, doctors are key stakeholders.

There are many ways you can leverage your website to promote your facility to doctors, increase referrals and even help your doctors promote themselves. Join Geonetric to learn how to support your doctors online. We'll highlight the latest in physician directories, showcase doctor-focused microsites, provide examples of successful search engine marketing campaigns aimed at promoting doctors, and discuss referral strategies.

In this webinar, you'll learn how to:

• Work with physician relations as their role in the business development mix grows
• Engage with physicians through online communications
• Promote physicians online
• Navigate legal constraints around promoting physicians such as Stark Law restrictions

 

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