eHealth Webinars: February 2010

Making it Personal: Raising the Bar for Online Health Experiences

With more and more healthcare consumers expecting a personalized experience with your organization, there comes a time when you have to take your website to the next level.

In this webinar, you'll learn how to build on the Web foundation you have and begin to introduce elements of a patient portal. Ken Croken, Vice President of Corporate Communications & Marketing at Genesis Health System, shares how he moved his organization's Web presence into the patient portal realm to better meet his site visitor's expectations.

Watch this webinar if you want to learn more about:

• Why you need to add personalized elements to your site
• How you can personalize your site with minimal involvement from IT
• Steps to implementing a patient portal
• How to use your website to create targeted messages
• The importance of gradual engagement - both internally and for your site visitors
• How one organization gradually engaged internal stakeholders and ensured public adoption of their portal solution 

Download this presentation: PDF | MP3