eHealth Webinars: April 2010

Get Your Service Lines On Board and Online

website visitors are often looking for specific information when they visit your site. What does your birth center look like? What kind of cancer-fighting technology do you have? What makes your heart center better than the one across town? If your hospital isn't telling your service line stories in a compelling way, you're ignoring an effective marketing strategy.

In this webinar, you'll learn how to:

• Ensure potential patients find your service line information on the Web
  (via SEO, SEM, advertising and social media)
• Market services lines online to both potential patients and referring physicians
• Demonstrate value and deliver your service line content in a compelling way
• Implement best practices and examples from real-life case studies that demonstrate how other hospitals are effectively using the Web to promote service lines

 

Download this presentation: PDF | MP3