eHealth Webinars: June 2010

Add Functionality that Delivers

What do you do once you get visitors to come to your hospital's website? Impressive images and compelling copy is a start, but to really capture their interest you need to implement engaging functionality and use it strategically.  

Learn how to build relationships with Web visitors and turn them into patients. We examine the popular hospital website functionality - such as calendar and events, appointment scheduling and online bill pay- and explore how to make these features even more valuable to users. And we share best practices and showcase a few success stories along the way.

In this webinar, you'll learn how to:

• Benchmark your Web functionality against what other hospitals are using on their sites (Results from Geonetric's eHealth Insights 2010 benchmarking survey)
• Deliver engaging functionality that converts site visitors into patients
• Personalize online functionality can better engage and connect with site visitors
• Measure ROI of good functionality
• Apply techniques from successful case studies of hospitals that are utilizing industry best practices online

 

Download this presentation: PDF | MP3