2010 eHealth Webinars
Healthcare Reform: How eHealth Can Impact Clinical Outcomes
Healthcare reform is opening doors – and minds – to the potential technology plays in improving healthcare delivery. In the future, patients will use the internet to interact with their care team for disease management, coaching and even diagnosis. To get your Web presence from here to there will take time, planning, and a willingness to see meaningful use as more than just a one-time fix.
Discover why online technologies provide you with a great opportunity to improve care delivery, reduce costs, and enhance the healthcare experience for patients. Successfully making this shift will require excellent patient-focused communications, health promotion capabilities and an exceptional online patient experience. All of which are elements that healthcare marketers are uniquely positioned to provide.
Watch, listen to or download a PDF of the December 2010 webinar
Healthcare Reform: Bridging the Gap Between IT and Marketing
When it comes to meeting meaningful use requirements, I.T. and marketing professionals bring different skill sets to the table. I.T. tends to focus on functional aspects: how to connect systems and protect data. Marketing tends to focus on the patient experience: how to ensure adoption and engage users. Both are essential to getting the most out of meaningful use, achieving compliance and improving care delivery.
Learn why it’s more important than ever for you to align your I.T. and marketing goals. In this webinar, we'll discuss the differences in how each team views healthcare reform and how to bridge the gap. We'll explain the importance of connecting systems and patients, and how a unified approach can really impact your efforts.
Watch, listen to or download a PDF of the November 2010 webinar
Healthcare Reform: The Biggest New Mover Campaign of All Time
Millions of newly-insured patients will soon be flooding the market. Thanks to recent healthcare reform, more than 30 million potential new health seekers will soon be searching for a hospital and provider. Whether or not you follow healthcare reform, that’s a number you can’t ignore.
In what can only be described as the biggest ’new mover campaign of all time’ lies an amazing opportunity to gain market share. Learn how healthcare reform will impact your marketing initiatives and what actions you need to take to gain a competitive advantage. We’ll offer techniques for reaching new audiences and using your online presence to differentiate your hospital.
Watch, listen to or download a PDF of the October 2010 webinar
Achieve Impressive Results with Email
Hospitals use many forms of email marketing to reach health consumers. And their approaches vary – some personalize their message to targeted groups while others broadcast the same message to everyone. Some send emails once per month while others send them once per week. Some integrate email into their marketing mix while others simply use it as a quick, cost-effective tactic for communicating with consumers.
Discover the most effective ways to utilize email marketing. We’ll discuss the benefits of using a targeted versus non-targeted approach to reaching health consumers. And we’ll showcase how the frequency, content and platform you use can affect your results.
Watch, listen to or download a PDF of the September 2010 webinar
Connect with Patients on the Go
You see it everywhere, everyday – people using their mobile phones to check email, get directions, shop, and access healthcare information. With the growing sophistication and popularity of mobile phones, it’s time to ensure your website effectively represents your hospital on the smallest screens.
From understanding this growing market to developing optimized content, this webinar will cover everything you need to know to develop a winning mobile strategy. We’ll discuss what information users seek and how to create easy access to high-demand content. We’ll also showcase numerous hospitals that successfully took their sites mobile.
Watch, listen to or download a PDF of the August 2010 webinar
Use the Web to Build Community Support
A hospital is an important member of the community it serves. So when hospitals embark on major programs, like building a new facility or tackling a certificate of need initiative, they need to keep their community up-to-date. The Web can help.
Learn how hospitals are using websites, social media, and other online tools to educate their communities and gain support. We examine how hospitals have used the Web to launch new building campaigns and certificate of need programs.
Watch, listen to or download a PDF of the July 2010 webinar
Add Functionality that Delivers
What do you do once you get visitors to come to your hospital's website? Impressive images and compelling copy is a start, but to really capture their interest you need to implement engaging functionality and use it strategically.
Learn how to build relationships with Web visitors and turn them into patients. We examine the popular hospital website functionality - such as calendar and events, appointment scheduling and online bill pay- and explore how to make these features even more valuable to users. And we share best practices and showcase a few success stories along the way.
Watch, listen to or download a PDF of the June 2010 webinar
Use Your Site to Support Your Doctors
Physicians play a key role in driving patients to your hospital. Health consumers often select a hospital based on a physician recommendation or the doctors they employ. There's no doubt when it comes to hospital websites, doctors are key stakeholders.
There are many ways you can leverage your website to promote your facility to doctors, increase referrals and even help your doctors promote themselves. Join Geonetric to learn how to support your doctors online. We'll highlight the latest in physician directories, showcase doctor-focused microsites, provide examples of successful search engine marketing campaigns aimed at promoting doctors, and discuss referral strategies.
Watch, listen to or download a PDF of the May 2010 webinar
Get Your Service Lines On Board and Online
Website visitors are often looking for specific information when they visit your site. What does your birth center look like? What kind of cancer-fighting technology do you have? What makes your heart center better than the one across town? If your hospital isn't telling your service line stories in a compelling way, you're ignoring an effective marketing strategy.
Join Geonetric as we discuss techniques for promoting your services online. We highlight how patients find service line information and outline the types of services you should promote online. We cover marketing techniques and share examples of how different service lines are using the Web to improve reach, increase awareness, engage audiences and uncover impressive return on investment.
Watch, listen to or download a PDF of the April 2010 webinar
Getting it Connected: Tackling Portal Integration Issues
If you're like a lot of hospitals, you've taken small steps in the patient portal world, but what's ahead remains daunting. With an integration list like PHRs, lab systems, call centers and clinical systems, where do you start? How do you prioritize the pieces you have? How do you ensure a consistent experience for your site users?
From the different players and approaches involved to the uncertainty in the healthcare industry to understanding the presentation of information for different audiences, Geonetric will shed light on this challenging topic.
Watch, listen to or download a PDF of the March 2010 webinar
Making it Personal: Raising the Bar for Online Health Experiences
With more and more healthcare consumers expecting a personalized experience with your organization, there comes a time when you have to take your website to the next level.
Join Geonetric as we discuss how to build on the Web foundation you already have in place and begin to introduce elements of a patient portal. Ken Croken, Vice President of Corporate Communications & Marketing at Genesis Health System, will be on hand to share how he moved his organization's Web presence into the patient portal realm to better meet his site visitor's expectations.
Watch, listen to or download a PDF of the February 2010 webinar
Keeping it Fresh: A Redesign Roundtable
It's important to keep your hospital's website moving forward. It needs to evolve and grow as your organization does. And although organizations have different motivations for initiating redesign, every hospital knows the importance of having a fresh design, adding new functionality, and creating a solid foundation that will allow for bigger enhancements down the road.
Join Geonetric as we interview Josh Snow - Web Center Manager, Abington Health, Marcus Gordon - Strategic Marketing Manager, Southern Regional Health System, and Phillip Stanley - Webmaster, Asante Health System on their recent stories of website redesign.
Whether you're moving Web platforms, keeping up with internal rebranding initiatives, or trying to build a strong online foundation, this roundtable discussion will provide insight and ideas to help you keep your website competitive.
Watch, listen to or down a PDF of the January 2010 webinar
