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eHealth Webinars: August 2008

Service Line Marketing: More Than a Link on Your Homepage

A successful service line marketing plan should utilize your hospital's website as a tool to drive growth. But simply listing the links to cancer and heart on your homepage won't produce the results you're seeking.

In this webinar we discuss how to effectively use the Web to differentiate your service lines, promote your brand, and drive service line volume. Learn the benefits the Web provides service line marketing and offer examples of effective online techniques.

Download this presentation: PDF | MP3