eHealth Webinars: April 2008

Reach the Mature Market: How Seniors Use Hospital Web Sites

People aged 65 and older represent the fastest growing demographic and are a segment that can't be ignored.

In this webinar we review the opportunities and challenges this demographic presents website designers and content writers. We also discuss how your approach to this market will change as the baby boomers, which are more Internet savvy, join the seniors in the next 10 years.

Download this presentation: PDF | MP3 | Takeaway [pdf]