SmartPanels

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Frequently, content is created by authors working in isolation from other authors within the organization. Walls are erected among content areas and even within content areas, which leads to content being created, and recreated, and recreated, often with changes or differences at each iteration. We call this the "Silo Trap" and while organizations don’t set out to create silos, they are damaging, often resulting in poor communication and lack of sharing information, reduced awareness of other initiatives, a lack of standards and consistency (different departments/people do it differently), increased costs to create, manage, and deliver content, and poor quality content (because information may not be created according to standards or they may contain inconsistent/outdated information).

Gaining a broader understanding of the types of content your organization creates is the first step in developing a content management strategy. Starting with a strategy may seem foreign to those who are used to a requirements-based IT project approach. That’s why it helps to recognize, up front, that content management is not an IT project. Instead, it is a business project that, when properly implemented, can deliver an excellent return on investment (ROI).

VitalSite's unique SmartPanel technology alleviates this issue by automatically interrelating content across your site based on context. SmartPanels are pervasive across multiple sites, and can be used with structured (such as related classes) and unstructured (such as related site pages) data. Don't manually assign related content across thousands of pages - let VitalSite do it automatically.

For System Administrators

• Passive personalization increases conversion
  You build your site so that your visitors can receive healthcare from your organization. But they won't become patients unless you tell them what you offer. Most sites suffer from having too much content stored in independent 'silos'.
  
  VitalSite's SmartPanel technology uses passive personalization to automatically tell visitors about other content related to whatever they happen to be looking at.
  
  If they're looking at baby photos for example, SmartPanels display upcoming pre-pregnancy classes, a foundation campaign to build a new birth center, your e-newsletter content for new mothers, and any other content related to pregnancy and parenting that you offer.
  
  SmartPanels are pervasive across the entire site, and almost every module. So you don't have to assign related content across thousands of pages - VitalSite does it all for you, automatically.
  
  In our research, we've been able to show about three times the conversion rate for sites with SmartPanels compared to those without them.
• Drive visitors to take action
  Use SmartPanels to drive users to your most important content. Present actionable content - such as pre-registration forms, class registrations, and other capabilities using VitalSite's SmartPanel technology.
  
  You can manually add these links to thousands of pages of content - or you can let VitalSite do it for you, automatically.

Overall System Features

• Make your 3rd party content library worthwhile
  When your site visitor goes to the main library page about "Heart", does it tell them about your cardiology services, your cardiology team, or your upcoming cholesterol screenings?
  
  VitalSite's SmartPanel technology does this automatically for almost any third party content library.
• SmartPanels improve your Intranet
  Using SmartPanels on your Intranet can make it far easier to use. Show related departmental news, documents or projects automatically.