Personalization Management

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Levels of Personalization
Health consumer demand is driving the need to deliver a more personalized site experience. Many organizations are attempting to drive head-first into technologies and portal solutions that require millions of dollars and hundreds of man-hours to roll out, in the end providing little value to the health consumer and frequently, the organization itself.

Why is this?
Patient Portal initiatives are extremely complex, requiring an extensive collaboration from every part of the organization. They frequently:

• Require the integration of multiple technologies and systems
• Need a major financial investment
• Take years to fully complete
• Place the burden on the health consumer to provide accurate data (EMR's)
• Are completely separate from other online resources (health information, etc.)
• Provide some patient information, but lack 'action drivers' for conversion

Geonetric's Progressive Personalization is a new methodology that helps organizations "grow into" full-fledged portal initiatives through a systematic process. The goal is to sustain an optimal user experience for health consumers while providing measurable value to the organization at every level.

Level One: Passive Personalization

• What is Passive Personalization?
  Passive Personalization is where a site intuitively presents the visitor with related information from other areas of the site based on their context within a page.
• Panels are at the core
  VitalSite's SmartPanels are the foundation for this level of personalization. As you browse the site, SmartPanels will intelligently present you with related information, attempting to get you to take action you might not know about otherwise. If you're visiting your Heart Center page, for example, VitalSite will intelligently display upcoming cardiology clinical trials, the top articles from your 3rd party health library related to heart, upcoming cholesterol screenings and more.
  
  This personalization happens automatically, without the user having to explicitly say "show me all of your heart stuff" - making it exceptionally powerful even for site visitors that may not be fully engaged with your organization.

Level Two: Targeted or Active Personalization

• What is Targeted or Active Personalization?
  Targeted or Active Personalization lets users create a personal profile to access targeted information based on their specific interest.
• Utilize with key service lines
  

  Targeted or Active Personalization is typically done with an organization's key service lines.

  As visitors come across specific service line information, they can opt to create a personal profile, which gives them access to additional in-depth content, condition-specific tools, ability to save searches, set up custom links and other interactive features.

  For example, if a visitor has a profile within your Heart Center, they could access heart risk assessments, heart-specific calendar events, view cardiologist and heart specialist profiles and more.

  This level of personalization is designed to provide additional value to site visitors in exchange for their profile data.

• Multiple data sources
  We also partner with key organizations in the healthcare data management industry, providing the broadest and deepest array of relevant demographic, psychographic and de-identified patient information possible to provide a solid, working foundation for future stages of EMR integration.