eNewsletter Center

> Back to list of modules

Stay front-of-mind with your health consumers! VitalSite's eNewsletter Center module lets you create, manage and execute virtually any type of online email campaign.

The key to turning your first-time customers into repeat customers is by building relationships. Opt-in email newsletters are a great way to build awareness and loyalty.

Why use email marketing over traditional print mailings?

• Email Is Popular - Email is consistently rated as the most popular and most used application on the internet. Indeed, some people only use email and do not browse the internet at all!
• Save Time and Money - No printing, no postage, no mail house charges. Overall, the return on investment of opt-in email is 40 times greater than direct mail.
• Increased Response Rates - It's not unusual for email campaigns to get 5%-15% response rates. The response rate of opt-in email is 50 times greater than banner ads and 5 times greater than direct mail.
• Instant Results -Minutes after sending out your email campaign you can start seeing responses. And you can time your campaigns to arrive on the best day of the week or month for maximum response. 80% of responses to an email campaign will occur within 3 days (traditional direct mail takes weeks).
• Measurable Results - Email campaigns are fully trackable, with up to the minute statistics. You can easily test which message generates the best response and alter your campaign accordingly.
• Quick To Create - You could knock out an email in an hour or two as opposed to weeks in the "offline" world.In addition, you can even make money from your newsletter itself by selling ad space or by using a paid subscription model!
• Personalization and Targeting - Email allows your message to be personalized. Instead of generic recipients and content, you can send health content and offers targeted to their preferences.

For Site Visitors

• Set up multiple mailings
  Define any number of mailings, based on health topics or categories. Each mailing’s topic will be used as the basis to tie in related site information.
• Define subscriber lists
  Enable site visitors to signup for one or more mailings through an integrated form or add individual subscribers manually, including detailed demographic and contact information.
• Have multiple mailing templates
  Any number of newsletter design templates can be integrated, with the ability to click-and-edit content, graphics and other highlights, with integrated version control and a built-in audit trail.
• Create mailings on the fly
  Develop new mailings in a snap, with the ability to select a template, add content and images, assign a mailing list, preview and define a time to auto-send.
• Easy opt-out
  Using a single opt-in process, users can add or remove themselves from the mailing list easily through your Website or on the email itself.

For Site Administrators

• Integrate your site’s SmartPanels
  Each mailing is assigned one or more ‘health contexts’, which automatically pull in related SmartPanel information, events and news from your Website based on that topic.
• View newsletter traffic reports
  Choose any or all of your newsletters and display a traffic report on any date/time interval, showing number of newsletters sent, click through rates, unique opens and more. Easily export the results in one click to a .CSV file.
• View & export subscriber information
  Pull a subscriber report for all newsletters, displaying top domains, subscriber states and subscribers per list data.

Overall System Features

• Roles-based security
  Lock-down management rights to your module, allowing only administrators that you assign to access, manage and edit newsletters and subscribers.
• Enterprise-caliber infrastructure
  Built on a robust .NET framework, its designed to grow and adapt to your organization’s needs over the long haul. Older technology alternatives are frequently limiting and require complete restoration within a few years.
• Intelligent interface design
  Designed for optimum usability for both users and administrators, including multiple browser and resolution compatibility, common-sense workflows and helpful visual cues.