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A Guide to Engaging Health Consumers Online

Patient Centric Communications White Paper

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Best Practices for Keeping Your Online Healthcare Communications Patient-Centric

The world of online communications is growing and changing. Healthcare organizations now have a wide array of online marketing tools available... from websites to patient portals to a variety of social media channels. Each tool has its place in an online communications plan.

In this white paper you'll learn:

  • An effective framework for selecting the right tools in your planning process to engage your target audiences and achieve your goals
  • How to put the framework into practice
  • How to embrace change