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Web Strategy: The Best Offense is a Good Defense

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Having a Web strategy is critical

It gives your team a common purpose, supported by goals, priorities, timelines and performance measurements. Whether you're approaching a major site overhaul, or simply making incremental changes to your site, it's imperative that you develop a strategy to guide your efforts. Without a strategy, you have no way to prioritize your work and demonstrate your value. In this webinar, learn a new way to approach your Web strategy that will make you better at what you do.

In this webinar you'll learn how to:

  • Take a new approach to creating a comprehensive online strategy
  • Determine goals and objectives
  • Select performance measurements
  • Create a Web governance team
  • Get executive buy-in for your digital efforts

Interested in learning more? Watch the video above, or download the webinar slide deck.