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Translating Site Data into Action

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Learn how to measure the success of your online efforts

Do you have a good understanding of what’s happening with your online efforts? Are you getting value from your analytics? Most organizations aren’t, and it’s not for lack of data. From Google Analytics to pay-per-click (PPC), the amount of data available about your hospital’s Web presence is staggering. Lots of numbers — but not enough insight. We’ll help you translate all that data into actionable plans.

In this webinar you'll learn how to:

  • Use goals and analytics to measure the success of your efforts
  • Determine which measurements to track, and why
  • Use analytics to guide your marketing decisions and improve the return on your marketing spend
  • Glean important insights into consumer behavior

Interested in learning more? Watch the video above, or download the webinar slide deck.