Physician relations are entering a new and unchartered territory
Whether due to healthcare reform, an uncertain economy or a higher value placed on patient care, a growing number of physicians are moving from independent practices to hospital employment. This trend creates new opportunities and challenges for healthcare marketers. Learn how to support your newly employed physicians and medical groups online. This webinar highlights the latest in microsites, provides ideas for launching search engine marketing campaigns and gives tips for involving physicians in social media.
In this webinar you'll learn:
- How to involve physician relations in online initiatives
- How to appeal to physicians and promote your organization to them online
- How to use the Web to help physicians build their practice by incorporating them in your main website and with targeted microsites
- Tools and techniques for executing campaigns aimed at promoting doctors
Interested in learning more? Watch the video above, or download the webinar slide deck.