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Principles of Search Engine Marketing

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Successful SEO and PPC strategies for healthcare

When launching a new marketing campaign, adding a search engine component is critical to success. Search engines can drive more prospects to your site — and consequently improve your return on investment (ROI). But knowing how to launch a successful search engine marketing (SEM) campaign isn’t as easy as it seems. In this webinar you will learn how to develop a comprehensive search engine marketing program that includes the latest in search engine optimization (SEO) and pay-per-click (PPC) techniques. We also address the different types of PPC campaigns, from search engines to social media, and the benefits of each.

In this webinar you'll learn how to:

  • Take advantage of different types of PPC campaigns — including search engine (Google and Bing!) and social media (Facebook and Twitter)
  • Optimize landing pages and calls to action
  • Implement the steps in the PPC process that will give your campaign optimal exposure

Interested in learning more? Watch the video above, or download the webinar slide deck.