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New Strategies for Using Paid Search Effectively

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Take a fresh approach to your paid search efforts

Noticing a decrease in your pay-per-click (PPC) results? You’re not the only one. Paid search is still a great way to reach your organization’s Web-savvy health consumers, but new strategies and new options are emerging. Learn where all your paid traffic is going and how to connect with — and convert! — those users. It's time to reevaluate how online advertising works and to learn about new advertising platforms like Pandora.

In this webinar you'll learn how to:

  • Determine if traditional PPC is still working
  • Understand how today’s users are interacting with online advertisements
  • Examine PPC metrics and make educated decisions on the value of paid search
  • Evaluate the latest in paid search options and find the right outlets for your organization
  • Use social media and learn why its gaining credibility as a paid search option

Interested in learning more? Watch the video above, or download the webinar slide deck.