How do you engage today’s health consumer online?
It’s a question we get asked. A lot. And it’s one of our favorites because there’s so much research available on how health consumers create their online experience. When you dig through the stats, three predominant themes emerge: mobile, social media and search.
The fact is today’s mobile, social and search trends are indicative of the growing role digital connectivity plays in our lives. These three items have a profound impact on how health consumers find you online, research and evaluate treatment options, and take that critical step from being consumers to patients. With digital communications changing at such a dramatic rate, it can be tough to create a digital strategy that keeps pace.