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How Health Consumers Engage Online

Infographic illustrating how health consumers use the internet

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How do you engage today’s health consumer online?

It’s a question we get asked. A lot. And it’s one of our favorites because there’s so much research available on how health consumers create their online experience. When you dig through the stats, three predominant themes emerge: mobile, social media and search.

The fact is today’s mobile, social and search trends are indicative of the growing role digital connectivity plays in our lives. These three items have a profound impact on how health consumers find you online, research and evaluate treatment options, and take that critical step from being consumers to patients. With digital communications changing at such a dramatic rate, it can be tough to create a digital strategy that keeps pace.