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Using Blogs to Build Relationships

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The keys to blogging success

Learn why so many healthcare marketers are reaching out to their audiences through blogs – and more importantly, how to develop a strategy that will ensure your blog delivers value. We’ll showcase numerous examples of hospitals and health systems that are using blogs and succeeding.

In this article you'll learn how to:

  • Create a blog strategy
  • Define the goal of your blog
  • Manage the blog