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User Research and Website Redesigns

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User research is the foundation of well-designed websites

One of the biggest mistakes you can make during a website redesign is to follow internal structures and terminology. That’s why incorporating user feedback into the process is crucial to success.

In this article you'll learn how to:

  • Use both formative and summative user research
  • Identify common research tools (such as eye tracking) and find the right ones for your organization
  • Ensure your content meets the goals of your diverse audiences
  • Use data from your current website to tell you where users are encountering obstacles
  • Solve big problems with user feedback