Your website is one of your most effective service line promotion tools
Learn how to use the Web as a strategic part of an overall service line marketing campaign. Through a case study, you'll discover how one South Dakota hospital uses its website to tell the story of its behavioral health center to a national audience.
In this article you'll learn how to:
- Create an integrated marketing campaign that differentiates your service line in the market
- Use the Web to engage with a new audience
- Use tailored calls to action for tracking your success