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Using the Web to Promote Service Lines

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Your website is one of your most effective service line promotion tools

Learn how to use the Web as a strategic part of an overall service line marketing campaign. Through a case study, you'll discover how one South Dakota hospital uses its website to tell the story of its behavioral health center to a national audience.

In this article you'll learn how to:

  • Create an integrated marketing campaign that differentiates your service line in the market
  • Use the Web to engage with a new audience
  • Use tailored calls to action for tracking your success