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Support Complex Healthcare Organizations Online

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Tell your organization's story online more effectively

Healthcare systems are complex. And as you merge and acquire new facilities and physician groups, that complexity only grows. Discover how to promote your system online in a way that makes sense to users.

In this article you'll learn how to:

  • Develop a strategy that works for your unique organization
  • Use the tools of content strategy to develop a plan
  • Understand the pros and cons of building a single website or separate sites
  • Keep your brand consistent online
  • Overcome obstacles and gain buy-in