Coordinate all aspects of a health system rebrand
Mercy Health System was looking to improve its brand identity and connect consumers through new and evolving digital platforms. This article describes the process the organization took to create a brand and website that cut through the noise and attracted new patients.
In this article you'll learn how to:
- Use consumer research as the foundation of a rebranding effort
- Develop a website structure that meets overarching branding goals
- Integrate online and offline branding effectively