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Moving from Silos of Web Content to a System Approach

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Benefits of a consolidated website approach

Promoting multiple brands and facilities on one website can be difficult. Health systems are starting to move from silos of Web content to a strategy that balances a regional brand while still highlighting their individual facilities. Learn the benefits of building a website that makes it easy for consumers to access services across a system, and managing multiple online brands in a way that meets organizational goals while providing a seamless user experience every step of the way.


In this article, learn how other organizations:

  • Use a consolidated approach to help stop patient leakage
  • Leverage the power of a system brand
  • Reduce content redundancy and improve content governance with a system-centric website
  • Use data and industry best practices to gain buy-in from stakeholders on making the move