Benefits of a consolidated website approach
Promoting multiple brands and facilities on one website can be difficult. Health systems are starting to move from silos of Web content to a strategy that balances a regional brand while still highlighting their individual facilities. Learn the benefits of building a website that makes it easy for consumers to access services across a system, and managing multiple online brands in a way that meets organizational goals while providing a seamless user experience every step of the way.
In this article, learn how other organizations:
- Use a consolidated approach to help stop patient leakage
- Leverage the power of a system brand
- Reduce content redundancy and improve content governance with a system-centric website
- Use data and industry best practices to gain buy-in from stakeholders on making the move