Content is one of the biggest pieces of a hospital’s website
It’s also one of the most overlooked. If done well, your content will help you acquire new site visitors, educate your community, and persuade them to seek out your services. If done poorly, your content can leave site visitors looking to your competitors for answers. Ben Dillon, Geonetric’s vice president, uses best practice examples from heavy-hitting organizations like National Jewish Health and HCA’s Capital Division to showcase how to create valuable website content.
In this article you will learn how to:
- Take your content from a weakness to an asset
- Make sure your content achieves your online goals
- Make the most of third-party health content libraries
- Know when to hire outside writers to help