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Choosing Your Mobile Future

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Advantages of mobile-optimized vs. responsive design sites

According to the Pew Internet and American Life Project, 31% of cell phone users use their phone to look for health or medical information online. If you want those consumers to use your website, it had better represent your hospital effectively on the small screen.

There are two different approaches to achieving this end. The first option is to create a mobile-optimized site that is separate from your main website. Mobile-optimized sites are developed specifically for smartphones and deliver content targeted specifically to mobile users. The second option is to have one website built using responsive design, which allows it to adapt to any screen size. This provides an optimal experience on laptops, smartphones, tablets, even internet-connected refrigerators.

In this article, you'll discover:

  • The keys to finding success with mobile-optimized vs. responsive design sites
  • Methodist Medical Center of Illinois’ example of a mobile-optimized site
  • Altru Health System’s example of a responsively designed site