Social Media Workshops
Geonetric and Raven New Media & Marketing Offer Customized Social Media Workshops
Social media is an important topic right now. Lots of people are providing guidance on how to get started or leverage what you're currently doing - but very few have any insight on how to get your CEO on board, or how to teach your organization why social media adds real business value.
That's why Geonetric is partnering with Raven New Media & Marketing to offer on-site social media workshops designed specifically for hospitals and health systems.
Choose one or any combination of the workshops available
Unlike webinars you sign up for and attend with dozens of others, our workshops are focused entirely on your organization. They can take place at your facility, with your staff, and are customized for your unique needs.
C-Suite Social Media Workshop
Size:
5-10 participants recommended
Description:
This is an onsite, 90-minute workshop with your top executives designed to address the strategic value of building a hospital social media program.
The session will include participation by your executives in order to customize this session to their level of discussion. No executive prep work is required.
If you're looking for a forum to introduce budgetary considerations, staffing support and social media measurement, this workshop is a terrific learning platform to build your case. Fears, uncertainties or doubts about social media are also addressed.
If requested, an additional module can be added to the workshop to discuss the topic of managing and measuring employees conducting social media on behalf of the organization
Deliverables:
- Flash drive loaded with ‘takeaways' for executives:
- Supporting research and documentation for hospital social media programs
- New media definitions
- Social media presentation
- Short film examples of social media
- Links to social media resources
Large Group Introduction to Social Media
Size:
25-100 participants recommended
Description:
The large group presentation is perfect for larger departments or full employee groups. This session is also well-received as part of leadership offsite meetings. The presentation is on site and can be targeted for 1 to 1.5 hours.
The objective is to introduce social media and its value to your healthcare organization. With this presentation, we can generate support for your upcoming or ongoing social media efforts by creating "fans" or "advocates" who will extend your organization's social media reach.
Deliverables:
- Guidelines for creating your own social media "VIP (Very Important Perspective) team" in your organization. Naming can be modified to support your program.
- Definitions of new and social media terms.
- Social media for health care organizations presentation
Department Social Media Workshop and Training
Size:
10-35 participants recommended
Description:
This 1 to 1.5 hour session introduces your department to social media 101. This session includes a presentation followed by one-on-one questions and answers to social media questions. We will discuss techniques for including social media in current marketing, interactive and PR programs as well as social media schedules and planning maps. Your team will be introduced to options for tracking social media and delivering measurable results. Additional team training and social media module setup is available upon request.
Deliverables:
- Brainstorming discussion about social media scheduling and mapping.
- Definitions of new and social media terms.
- Social media for health care organizations presentation
Social Media Policy Development
Audience:
Designed for Hospitals and Health Care Systems
Description:
Is your health care organization engaging in social media or looking to develop a social media program? Do you know if your employees are publicly engaging in social media on behalf of your organization?
In conjunction with your legal staff or HR, we will develop a social media policy that works for your hospital or health care system. The policy is designed to help you establish guidelines, etiquette and recommendations for appropriate social media representation as a member of your employee group or health care community.
This is a must-have for any organization interested in retaining their brand value, reputation and mission, vision or values.
Learn from presenters with a unique mix of healthcare knowledge and online expertise!
Industry expert and Raven CEO, Elizabeth Scott, and Ben Dillon, Vice President and eHealth Evangelist are ready to bring their knowledge of marketing and healthcare to your organization and jump start your social media efforts.
Both have experience dealing with C-level healthcare executives and have the know-how to get through to your decision-makers.
Ready for real social media guidance?
The fact is your potential patients are using social media. Your competitors are using social media. And if your organization isn't using it yet, it's time to get started. Ben and Elizabeth are ready to help! Request more information or give us a call today at 800.589.1171.
About your presenters
Ben Dillon
Vice President and eHealth Evangelist - Geonetric
Ben is Geonetric's thought leader. He writes and speaks extensively about industry trends, Geonetric's eHealth research and the leading efforts of our clients. As a co-owner of Geonetric, Ben uses his professional experience in information technology, business and healthcare, to lead Geonetric through its rapid growth.
Prior to working at Geonetric, Ben worked in business process re-engineering and enterprise software development with organizations such as University of Iowa Healthcare and the Michigan Insurance Bureau. He holds a BSE in Computer Engineering from The University of Michigan and an MBA in eBusiness and Strategic Management from The University of Iowa.
Ben is a member of the Healthcare Information Management Systems Society (HIMSS) and is a co-chair for the HIMSS eHealth Special Interest Group. He's also a member of the Microsoft Healthcare Users Group, the American College of Healthcare Executives, the Society for Healthcare Strategy and Market Development, and has been a judge of the eHealth Leadership Awards for the past five years.
Elizabeth L. Scott
President & Principal Consultant - Raven New Media & Marketing
Elizabeth is a 17-year veteran of marketing, interactive media and communications. Prior to founding Raven New Media & Marketing, Elizabeth was Associate Vice President of Marketing and eBusiness for Norton Healthcare, the largest health care system in Kentucky and rated one of the top 100 integrated health care delivery systems in the country.
She created Norton's first Internet strategy and a national award-winning eBusiness program. She developed hybrid marketing roles and expanded marketing services to include online films, social media, interactive online health resources and online applications for consumer and patient transactions.
Elizabeth has been a featured speaker for more than eleven conferences and numerous webinars. Over the years, her teams have won more than 43 national and regional awards for their work on large-scale websites and she has written industry articles discussing a fresh approach to online support and marketing of health care services. She is on the advisory board for Health Leaders Media, a member of SHSMD, IABC and the Society of Healthcare Strategists.
