Healthcare-Focused Strategy & Research
Setting goals. Analyzing opportunities. Building your brand.
What our clients say
"Geonetric helped us stay focused on what is right for the Web site and set a strategy to stay on course."
Steve Nordstrom
eBusiness Manager
The University of
Colorado Hospital
"Instead of just telling us what we needed to do, Geonetric provided step-by-step instructions to ensure our goals were met."
Diane Russo
Webmaster
St. Luke's Hospital
& Health Network
"Our experience working with Geonetric on this project was great. They implemented our ideas and brought a number of great ideas to the table."
Jennifer Van Pelt
Web Marketing Manager
The Children's Hospital
"Our competitors are watching what we're doing online and reacting - which just proves our Web presence is becoming an important differentiator."
Brian Hamby
Web Manager
Owensboro Medical
Health System
Read more success stories
Online success is about balance - like juggling budget and resource constraints against patient expectations. Or matching long-term vision with short-term milestones.
That's why a comprehensive Web strategy is so critical. It gives your team a common purpose, supported by a framework of goals, priorities, timelines and performance measurements. Without a strategy, individual efforts will veer in different directions - resulting in a lot of activity with no real progress.
Geonetric's project managers have the proven expertise to help you define an integrated Web strategy that really works - and gives you room to grow.
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Situational analysis: Content inventories, stakeholder interviews, competitive and audience analysis, benchmarking, and best practice evaluations - we synthesize these to help you understand your visitors and how they use your sites.
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Goals and objectives: We align your eHealth initiatives with your organizational, departmental and service line goals, and the expectations of your various audiences, so you can demonstrate how your online initiatives aid in achieving your overarching objectives.
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Technology recommendations: We ensure your technology will support your online strategy. We look closely at your existing hardware, software, back-end systems and third-party applications.
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Governance and support team structure: We review best practices for site ownership and give our recommendations for content and technical accountability and budget responsibility. We also create scenarios for your working team, including roles and responsibilities, and identify growth patterns for your ever-expanding sites.
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Web site recommendations: Based on our findings and knowledge, we show you how to improve your Web sites from top to bottom - and inside and out, and forwards and backwards. Whether you want a straightforward redesign or an all-encompassing patient portal (or maybe even both), you'll have a plan that's customized to your unique situation.
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Strategic implementation plan: We present ideas and timelines for a phased implementation plan, recommend process improvements, identify training and support needs, address budget concerns and find work-arounds for barriers. The goal is to help you understand where you want to be and implement short milestones to get there.
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Promotion and communications plans: Creating an effective Web culture requires you to promote your efforts. Using our proprietary process, we help you create a plan for the launch of your Web site, Intranet or patient portal that addresses each key stakeholder, identifies important messages and outlines specific tactics.
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Online/offline marketing recommendations: Your Web site can be an effective extension of your marketing and communications efforts. We help you develop tie-ins between your online initiatives and your offline marketing channels and determine which Web 2.0 tools best match your strategy.
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Performance measures: We work with you to define appropriate success factors, such as ROI or patient retention, and help you figure out how to gather, analyze and interpret the data to prove the value of your online efforts.
A Geonetric Web strategy isn't a generic document that no one ever looks at again. It's a tactical guidebook - in plain English - that shows you where you are, where you want to be, and how to get there.
