Show Me How To... Strengthen Our Regional Presence
Web Site Strengthens Owensboro's Position as a Regional Provider
In their words...
"The new Web site is definitely getting attention and helping us position ourselves as a major player in the region. Our competitors are watching what we're doing online and reacting - which just proves our Web presence is becoming an important differentiator."
Brian Hamby
Web Manager
Owensboro Medical
Health System
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Becoming a Regional Leader
Owensboro Medical Health System (OMHS) has a vision: it wants to become a regional center of excellence. To realize this vision, OMHS, which serves an 11-county region in Kentucky and Indiana, needed a Web presence that would help it compete with area hospitals.
OMHS was well-known in its hometown, but it needed to expand its awareness in both Kentucky and Indiana. OMHS turned to Geonetric to build a site that would help the health system increase its brand awareness - and Geonetric delivered.
Setting a New Standard
Together we built a Web site that is professional and polished, and offers the multi-media capabilities and interactive functionality health consumers expect.
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Online videos introduce employees at OMHS who make patient care so special, and nurse recruitment.
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Integrated third-party content provides information to help consumers make informed healthcare decisions.
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Home page content is freshened frequently, while continually branding OMHS as a regional system.
To drive traffic to the site, OMHS added the site's URL on its print materials and billboards, and their quarterly publication also encourages readers to visit the site.
Realizing a Vision
OMHS's new site received glowing feedback - both internally and externally, with numbers to back up the praise:
- In the last year, more than 30,000 visits came from outside a 60-mile radius of Owensboro.
- When tracking visits by city, two out of the top three cities were from outside the immediate Owensboro area, with both of those cities being outside the state of Kentucky.
- Traffic from Indiana grew significantly with more than 7,000 visits from Evansville and Indianapolis.
Improvements in search engine traffic resulted in an increase of visitors landing on interior pages. This indicates health
consumers from outside the community, who are less likely to know the main URL or name of the facility, are using search engines to find OMHS.
Make your presence known...
Download a PDF of this case study, take a screenshot and make it your desktop wallpaper. Your co-workers will be very jealous.
