Promote Wellness on the Web
Using the Web to Promote Health and Wellness Initiatives
Health fairs. 5Ks. Weight-loss competitions. Hospitals across the country are engaging their communities in health and wellness activities, and many are turning to the Web to promote their events, manage registrations and motivate participants. Read on to see how Geonetric helps hospitals successfully use the Web to improve the health of their communities.
Owensboro Medical Health System - Owensboro, KY
To focus its community on becoming more active, Owensboro Medical Health System (OMHS) presented a community-wide challenge: to get moving. Literally.
OMHS sponsored a Get Movin’ event that encouraged people to create teams, log the minutes they exercised on the OMHS website, and compete for prizes. All advertising drove individuals to a vanity URL, which redirected them to a section on the main website. In addition to registrations and rankings, the website offered visitors a place to read motivational stories and watch videos on fitness tips.
Get Movin’ 2011 had more than 220 teams with 1,400 participants, and generated approximately 85 new memberships to the OMHS HealthPark.
St. Vincent’s HealthCare - Jacksonville, FL
St. Vincent’s HealthCare had all the makings of a successful event: the perfect location, celebrity appearances and free food. This was the backdrop for its popular “Ladies Night Out” events focused on breast cancer awareness, heart health and overall health and wellness.
All events shared a block-party feel with food, music, health assessments and even fashion shows. St. Vincent’s created a landing page for each event on its website and promoted the events through an impressive Twitter, YouTube and Facebook presence, creating an online community for supporters.
The events were successful, driving the most traffic ever to its service line pages, as well as generating community support, positive public relations, and stronger physician relationships.
Tri-City Medical Center - Oceanside, CA
Looking to increase community outreach, Tri-City Medical Center (TCMC) became the title sponsor of the popular three-day Carlsbad Marathon event. To promote the event, TCMC created a section on its website complete with educational information and “Tri-Tips” videos that offered advice on everything from how to select the right running shoe to how to properly stretch.
TCMC also promoted an online contest where runners entered for a chance to participate on a team trained by TCMC’s Wellness Center experts. The winners were branded the “Lucky 14,” and their training progress was promoted throughout the site. In the end, everyone was a winner.
More than 10,000 runners participated, the Wellness Center saw a surge in membership, and more than 20 local charities benefited from the proceeds.
