Promote a Fitness Facility
Crozer-Keystone’s Healthplex® Sports Club Tells Story Through Microsite
Promoting Health and Wellness
In their words...
"We are thrilled with our new website. The new site is much more attractive, interactive and easier to navigate than our previous site. Perhaps more importantly, the site has been successful in driving leads to our membership team."
Dennis Mathias
General Manager
Crozer-Keystone Healthplex Sports Club
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Crozer-Keystone Health System opened its Healthplex® Sports Club in 1996, offering innovative programs for people of all ages and activity levels. Although affiliated, the Healthplex® had a Web presence separate from the health system. When Crozer-Keystone launched a site redesign with Geonetric in 2011, the Healthplex® decided it was a good time to update its look as well. Geonetric created an award-winning microsite that builds on Crozer-Keystone’s website while allowing the fitness facility to effectively tell its own story.
Impressive Design and Features
The new Healthplex® microsite offers a dramatic design and enhanced functionality. The layout is modeled after the health system’s main site, offering similar design elements on the home page, including a video player and rotating banner. The banner allows the club to display its state-of-the-art facility through images showcasing its equipment, workout areas, indoor pools, tennis and basketball courts, children’s area and spa.
The microsite also allows the Healthplex® to build relationships with prospective members. Through an eye-catching panel on the home page, site visitors can easily sign up for a free three-day pass. They can also request information about the club and its services through an online request form. The new site offers a calendar of events and allows the Healthplex® to promote its instructors and personal trainers with photos and bios. That way, visitors can find the right trainer even before stepping foot into the facility!
The microsite is built on Geonetric’s VitalSite® software platform, allowing the club to easily cross-promote services with VitalSite’s SmartPanel technology. For example, if visitors are looking at children’s programs, they’re automatically presented with information on swimming lessons.
Connecting with Potential Members
The Healthplex® Sports Club staff is excited about the opportunities the new microsite provides for showcasing what makes their club different. It’s not an average gym — it offers the same sophisticated equipment and diverse class offerings, but it’s more. It’s the highly-trained staff, wellness-focus and supportive environment that make it a unique facility. The new microsite helps the club tell its story. And potential members are noticing. In fact, in the first three weeks after launch, the Healthplex® Sports Club received more than 30 inquiries for passes — resulting in five new members! With an average membership at the club costing $1,000, the microsite will pay for itself in no time.
