Build Relationships Through Geonetric’s eNewsletters
eNewsletters are a staple in healthcare marketing. They’re cost effective and allow you to send timely messages to targeted groups. Through a partnership with ExactTarget, a leading eNewsletter application, Geonetric’s eNewsletter Center provides the tools you need to create customized electronic mailings. The center allows you to easily develop and distribute eNewsletters, and even takes the headache out of list management.
Check out these success stories to learn how Geonetric’s eNewsletter solution can help you stay connected with your audiences and expand your online presence.
Mary Greeley Medical Center — Ames, IA
Mary Greeley Medical Center has traditionally used paper newsletters to share news and resources with its community. But printed newsletters are expensive and make it difficult to share information in a timely manner.
Looking to lower costs and increase frequency, Mary Greeley turned to Geonetric for a solution. Mary Greeley implemented our eNewsletter center and now provides patients with more timely health and news information. Plus Mary Greeley is able to incorporate links that drive users to class registrations, interactive tools and additional information on its website. By integrating its eNewsletters with its website, Mary Greeley has experienced the added bonus of seeing an increase in Web traffic.
Mercy Medical Center — Cedar Rapids, IA
Mercy Medical Center wanted to create and send eNewsletters to a variety of audiences.
Geonetric’s eNewlsetter Center makes this a simple task. Our eNewsletter center helps Mercy send targeted messages to different audiences. Plus Mercy is able to place a customizable subscription panel on its website that works seamlessly with VitalSite, Geonetric’s content management solution. This has helped Mercy increase subscribers to a variety of publications. From patients with a special interest in fitness topics to donors interested in foundation news, Mercy and Geonetric’s eNewsletter Center has all of them covered.
Dean Clinic — Madison, WI
When looking for an eNewsletter solution, it was important to Dean Clinic that the solution help expand its online brand.
Geonetric worked with Dean Clinic to create an eNewsletter that reflects the look, tone and feel of Dean’s newly re-designed website. In addition, the eNewsletter provides subscribers and administrators with the option to share articles of interest with their online communities. Thanks to the Social Share feature, readers are posting eNewsletter articles on their social media networks, helping Dean Clinic expand its online brand.