Show Me How To... Gain Buy-In & Prioritize Requests
Gaining Buy-In and Setting Priorities at University of Colorado Hospital
Prioritizing Requests
It's a problem faced by many Web teams as they work through a site redesign: how do we effectively prioritize information for the new site and all the requests from different departments? When the Web team at University of Colorado Hospital (UCH), in Aurora, CO, ran into this hurdle, they turned to Geonetric to help them create a strategy for prioritizing requests and managing internal politics.
Geonetric delivered a plan of action, helped them break down internal barriers and built an amazing site.
Defining Expectations
The first step was to uncover the unique wants and needs of all stakeholders - internal and external. So, we began with research. We gathered current Web users' feedback, researched competitors and
identified UCH's corporate goals. Then we scheduled a series of on-site meetings with key stakeholders to gain a clear understanding of the challenges faced by the Web team, in which Geonetric's project management team:
- Met with various groups from cardiology and oncology, to human resources and marketing, to doctors and volunteers giving UCH's stakeholders the opportunity to share ideas for the new site;
- Asked each group a series of customized questions to better understand current processes, determine priorities and discuss the online information each group desired;
- Educated stakeholders on Web site best practices, a patient-centered Web site and the Web team's development plans; and
- Worked closely with stakeholders to define and calculate return on investment (ROI).
Following the meetings, we developed a comprehensive Web site go-live strategy for UCH. The strategy highlighted recommendations and used a phased approach to prioritize approved Web requests. Together we finalized the activities and features in each phase to ensure all stakeholder needs could be met in a comfortable timeframe for the Web team.
Gaining Buy-In
Geonetric helped UCH's Web team define expectations, manage priorities and improve their online brand presence. The stakeholders had the opportunity to voice their goals for the new site and the Web team gained buy-in from key constituents.
The strategy also ensured UCH's Web site focused on the needs of the user. Having Geonetric lead the strategic planning sessions helped improve internal communication and enhance the overall usability of UCH's Web site.
Learn more about Geonetric's unique strategy and research expertise
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Download a PDF of this case study to put on the CIO's windshield. You know, that whole "buy-in" thing.
