Create a Blog

Create Blogs That Build Relationships

There’s no doubt blogs are useful tools for reaching health consumers – but to be successful they need to be backed by a long-term strategy that ensures they continually provide value. That’s why healthcare marketers rely on Geonetric to help them develop a blog strategy as part of their inbound marketing efforts. From defining goals to creating a coordinating design to developing a content governance structure, Geonetric creates blogs that connect with readers.

Check out these examples to see how we help hospitals develop engaging blogs based on industry best practices.

OMHS BlogOwensboro Medical Health System - Owensboro, KY

Looking to improve transparency between hospital executives, employees and the community, Owensboro Medical Health System (OMHS) turned to Geonetric to help create its Beyond 5 Percent blog.

The blog is authored by OMHS President and CEO, Dr. Jeff Barber, and takes followers behind the scenes of one of the nation’s top ranked hospitals. Topics range from wellness initiatives to the construction of OMHS’s new, world-class facility. In addition, the blog offers many interactive features, including recipes, polls, videos, social media feeds, and a webcam with up-to-the-minute images of the new hospital. The popular blog is promoted through a link on the website’s home page, as well as through Facebook and Twitter.

Overlake BlogOverlake Hospital Medical Center - Bellevue, WA

Overlake Hospital Medical Center, known for its cardiology and oncology services, is using blogs to expand awareness of its key service lines and position its top physicians as experts.

Overlake originally developed a cardiac blog to provide a venue for its cardiologists to discuss heart-related issues with followers. Following that success, Overlake worked with Geonetric to develop a second blog on breast health and to create a single platform to manage both blogs. The blogs are featured prominently on Overlake’s service line Web pages and new posts are promoted through its Facebook and Twitter presences.

In addition to the benefits of building an online community around these important topics, Overlake has also received coverage on the blogs in the local Seattle media.

MMCI BlogMethodist Medical Center of Illinois - Peoria, IL

Looking for a way to promote physicians and provide consumers with online health content, Methodist Medical Center of Illinois worked with Geonetric to launch the Methodist Physician Blog.

The blog is open to all Methodist employed physicians and allows them to post on a variety of topics. Methodist’s physicians use the blog to expand their practices and provide readers with practical health information on everything from breastfeeding to dieting. In addition, the blog shares the same navigation as Methodist’s main website, offering followers easy access to Methodist’s provider directory, visitor guide and event registration.