Create a Blog
Create Blogs That Build Relationships
There’s no doubt blogs are useful tools for reaching health consumers — but to be successful they need to be backed by a long-term strategy that ensures they continually provide value. That’s why healthcare marketers rely on Geonetric. From defining goals to creating a coordinated design to developing a content governance structure, Geonetric creates blogs that connect with readers.
Check out these examples to see how we help hospitals develop engaging blogs based on industry best practices.
Owensboro Health - Owensboro, KY
Looking to improve transparency between hospital executives, employees and the community, Owensboro Health turned to Geonetric to help create its Beyond 5 Percent blog.
The blog is authored by Owensboro Health President and CEO, Dr. Jeff Barber, and takes followers behind the scenes of one of the nation’s top ranked hospitals. Topics range from wellness initiatives to the construction of Owensboro Health’s new, world-class facility. In addition, the blog offers many interactive features, including recipes, polls, videos, social media feeds, and a webcam with up-to-the-minute images of the new hospital. The popular blog is promoted through a link on the website’s home page, as well as Facebook and Twitter.
St. Vincent’s HealthCare - Jacksonville, FL
How do you keep your community up-to-date on the progress of your new, highly-anticipated medical center? St. Vincent’s HealthCare (SVHC) uses their blog. SVHC worked with Geonetric to create the My Clay County Hospital blog to share videos and photo updates from the job site, donation news and media coverage. It even offers a live construction webcam! The blog also provides an excellent channel to promote the services, doctors and state-of-the-art equipment that will be available at the facility. St. Vincent’s Clay County Hospital has been described as one of the largest economic development projects in Clay County’s history – and SVHC’s blog lets the community be part of the excitement every step of the way.
UnityPoint Health - Methodist - Peoria, IL
Looking for a way to promote physicians and provide consumers with online health content, UnityPoint Health - Methodist worked with Geonetric to launch their physician blog.
The blog is open to all UnityPoint Health - Methodist employed physicians and allows them to post on a variety of topics. UnityPoint Health - Methodist’s physicians use the blog to promote their practices and provide readers with practical health information on everything from breastfeeding to dieting. In addition, the blog shares the same navigation as the main website, offering followers easy access to UnityPoint Health - Methodist’s provider directory, visitor guide and event registration.
