Let's face it. You're not investing in online initiatives just to ‘increase Web traffic.' And frankly, that won't really impress anyone. The real question is why do you want to increase traffic?
We like to help our clients think strategically about their online objectives and help them develop Web goals that are connected to organizational initiatives. This not only proves your Web site's value in the long-term, it makes for some great success stories.
Gain executive buy-in and prioritize requests
As The University of Colorado Hospital's Web team embarked on building a new Web site for the 400-plus bed hospital, they quickly ran into hurdles.
Geonetric helped them create a strategy for prioritizing requests, managing internal politics, and establishing buy-in from key stakeholders.
"Geonetric helped us stay focused on what is right for the Web site and set a strategy to stay on course."
Read more about UCH's buy-in strategy >>
Improve internal communication
Geonetric helped these three unique clients manage stakeholder requests, develop engaging design, and most importantly, keep their intranets employee-focused at all times.
"Geonetric provided terrific support throughout the project. Their expertise in employee intranet development provided forethought into issues we probably never would have anticipated."
Read more about these successful intranets >>
Showcase a new facility
The Children's Hospital uses an online tour to generate interest for its new 1.4 million-square-foot hospital in Aurora, Colorado.
To get the most value and attention, they turned to Geonetric to enhance the overall user experience and integrate the tour into their primary Web site.
"Geonetric helped us ensure our virtual tour told our story in a way that allows families to quickly understand what makes this hospital so special."
Read more about TCH's popular virtual tour >>
Strengthen your regional presence
Owensboro Medical Health System needed a Web presence that would provide reach across its large region and help it compete with other area hospitals.
They turned to Geonetric to build a site that would help their health system increase its brand awareness as a regional provider.
"Our competitors are watching what we're doing online and reacting - which just proves our Web presence is becoming an important differentiator."
Read more about Owensboro's online branding initiative >>
Promote a service line
Avera McKennan was in a key position to expand their new Behavioral Health Center's reputation as a national provider. To increase awareness and draw patients from a wider geographical area, they asked Geonetric to help tell their story.
"The campaign was successful; we learned what ads and keywords our target audience responds to, as well as if our site content is filling their needs."
Read more about Avera McKennan's service line strategy >>
Recruit more volunteers
The University of Colorado Hospital was looking for a new way to encourage volunteerism and improve their time-consuming application process.
Thanks to new forms and other features designed by Geonetric, applications have gone up and maintenace has gone down.
"I feel we have joined the 21st century now that volunteers can apply online."
Read more about UCH's volunteer success >>
