Let's face it. You're not investing in online initiatives just to ‘increase Web traffic.' And frankly, that won't really impress anyone. The real question is why do you want to increase traffic?
We like to help our clients think strategically about their online objectives and help them develop Web goals that are connected to organizational initiatives. This not only proves your website's value in the long-term, it makes for some great success stories.
Be Responsive with Campaigns
Geonetric approaches marketing like no other vendor or agency. We design responsive campaigns, which are based on agile marketing principles – campaigns that are creative and flexible, and most importantly, produce immediate results. For Crozer-Keystone, this approach proved just how quickly marketing can contribute to the hospital’s bottom line.
Read more about responsive marketing campaigns.
Create a Unified Website
HCA turned to Geonetric to create a new website from the ground up — one that would make it easy for consumers to access services across the system, whether they were choosing diabetes care close to home or specialized cancer treatment in the next county. The goal was to showcase services across the newly-branded HCA Virginia system and retain patients in the network.
Read more about repositioning as a health system.
Take Control of Your Content
NKCH had a website that didn’t effectively tell a compelling story. Its service line sites were disconnected from the main website. There was too much content in some areas, and too little in others. And the content that was on the site didn’t engage visitors and drive them to action.
That was, until Geonetric's expert content team became involved.
Read more about enhancing content.
Create a Mobile Site
You have two choices on how to provide online content to this growing mobile market. The more traditional route is to create a separate mobile site for your organization.
But there’s a new approach emerging, one that allows you to build and maintain one site, yet present an optimal user experience for every device. It’s called responsive design and it allows your website to respond automatically. It works equally well on desktops, smartphones and tablets.
Read more about mobile sites.
Promote Your Physicians
There are many ways you can leverage your website to promote your facility to physicians, increase referrals and even help your physicians promote their practices.
Check out these client success stories to see how we’re working with organizations to use the Web to support employed physicians and medical groups.practices.
Read more about promoting physicians.
Achieve Real ROI
The results exceeded everyone's expectations. Our knowledge of search engine optimization best practices along with our understanding of Genesis' cancer services helped boost search engine traffic and lead targeted visitors to the site. In a search for "quad cities cancer hospital" Genesis moved from #24 to the coveted #1 spot in Google, and "quad cities breast cancer hospital" went from #15 to #1 in Google.
Read more about SEO and SEM results.
Through a partnership with ExactTarget, a leading eNewsletter application, Geonetric’s eNewsletter Center provides the tools you need to create customized electronic mailings.
Learn how Geonetric’s eNewsletter solution can help you stay connected with your audiences and expand your online presence.
Read more about eNewsletters.
Create a Blog
Healthcare marketers rely on Geonetric to help them develop a blog strategy as part of their inbound marketing efforts. From defining goals to creating a coordinating design to developing a content governance structure, Geonetric creates blogs that connect with readers.
See how we help hospitals develop engaging blogs based on industry best practices.
Read more about creating a blog.
Promote a New Site Launch
When Mercy Medical Center began planning for its site launch, they decided to make a big splash.
Mercy and Geonetric developed an online virtual open house to introduce the community to the newest health information resource in town. And the community took notice!
Read more about the virtual tour.
Leverage Social Media and SEM
Southern Regional Medical Center in Riverdale, GA wanted to promote its certified sleep technologists and six state-of-the-art sleep diagnostic centers.
Geonetric developed an extensive search engine marketing campaign to promote Southern Regional's sleep studies.
Read more about the SEM campaign.
Improve Internal Communication
Geonetric helped these three unique clients manage stakeholder requests, develop engaging design, and most importantly, keep their intranets employee-focused at all times.
Read more about these successful intranets.
Showcase a New Facility
Children's Hospital Colorado uses an online tour to generate interest for its new 1.4 million-square-foot hospital in Aurora, Colorado.
To get the most value and attention, they turned to Geonetric to enhance the overall user experience and integrate the tour into their primary website.
Read more about the popular virtual tour.
Strengthen Your Regional Presence
Owensboro Medical Health System needed a Web presence that would provide reach across its large region and help it compete with other area hospitals.
They turned to Geonetric to build a site that would help their health system increase its brand awareness as a regional provider.
Read more about online branding initiatives.
Promote a Service Line
Avera McKennan was in a key position to expand their new Behavioral Health Center's reputation as a national provider. To increase awareness and draw patients from a wider geographical area, they asked Geonetric to help tell their story.
Read more about service line strategy.
Promote Wellness on the Web
Hospitals across the country are engaging their communities in health and wellness activities, and many are turning to the Web to promote their events, manage registrations and motivate participants.
Geonetric helps hospitals successfully use the Web to improve the health of their communities.
Read more about promoting wellness initiatives.
Tell Stories Through Microsites
Whether you’re looking to launch a campaign, enhance your brand, or target a specific audience Geonetric can build a microsite to meet your needs.
Just like a main website, we develop microsites based on strategy, so your microsite will be aligned with your organizational goals and leverage your brand.
Read more about microsites.
Promote a Fitness Facility