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Search Engine Optimization

It’s refreshing to work with a team that truly understands SEO and how it’s evolving. Geonetric knows how to help our organization create great content that is compatible with search engines.

Jodi Rawson - North Kansas City Hospital

SEO for Hospitals, Physicians and Service Lines

Search Engine Optimization (SEO) can mean the difference between a full waiting room and an empty one. If your physicians, service lines, events and website content don’t rank well in search engines, you’re handing opportunities over to the competition and feeling the results on your bottom line. When you partner with Geonetric, you gain the expertise to help you understand your current performance, identify opportunities to improve and do the work required to outrank the competition.

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SEO Team — Rely on experts who always stay current

SEO tactics can change weekly, and yesterday’s winning strategy may make for a big penalty today. When just staying current seems more and more like a full-time job, it’s time to partner with Geonetric for SEO services. You'll enjoy the expert guidance and relentless focus on measurable performance goals from some of the healthcare industry's top SEO experts.

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SEO Audits — Identify opportunities for improvement

SEO AuditAn SEO audit identifies what’s currently working on your website, what’s holding you back and what you need to do to improve. It’s the first step of any SEO engagement and produces your detailed roadmap to improvement.

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Physician SEO — Promote physicians with search marketing

Physician SEO

Effective physician SEO is more than just making sure your physicians rank well for their names. You need them to rank well for the terms your prospects use to find doctors in your area. This means your cardiologists may need to rank well for “Heart Doctor” and your endocrinologists for “Diabetes Doctor.” When you work with Geonetric on physician SEO, you'll discover the high volume search queries used in your market, and you'll benefit from dedicated SEO expertise that ensures you rank for them.

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Service Line SEO — Outrank your service line competitors

Effectively promoting your organization's high-profit service lines makes a direct impact on your bottom line. And a key component of effective service line marketing is service line SEO. By collaborating with Geonetric, you get access to healthcare-specific SEO experts with experience helping major hospitals and health systems outrank the competition for service-line-related queries in some of the nation's most competitive markets.

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VitalSite CMS — Your foundation for SEO success

Screenshot of SEO features in VitalSite

Your choice of CMS can either make or break your SEO strategy. That’s why hospitals around the country insist on VitalSite for their Web CMS. When you build your website in VitalSite, you can take advantage of SEO capabilities that are built in or right at your fingertips, including:

  • SEO-friendly URLs support
  • Reminders and tips for HTML page titles, meta descriptions and other common on-page SEO elements
  • Canonical attribution on all pages
  • Fine-grained control over robots.txt and noindex tags
  • Site maps that are always up to date and ready to be crawled by search engines
  • Fast page load times
  • Responsive designs optimized to work across all devices

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Components — Elements of successful SEO

Your SEO engagement typically starts with an SEO audit and continues with a variety of tactics connected to measurable key performance indicators (KPIs). Common SEO tactics include:

  • Topic, keyword and local query research
  • Content revision and development
  • SEO training
  • Backlink audits and link building
      • Schema shaping
      • Web 2.0 property development
      • Competitive research and analysis
      • Local SEO
      • Mobile SEO

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