Published on June 28, 2010
Geonetric News Release
St. Vincent's HealthCare Creates New Online Presence with Geonetric
St. Vincent's Selects Geonetric for Expertise in Web Development; New Presence Connects with Patients and Physicians
Cedar Rapids, IA - June 28, 2010 - Today Geonetric, an online solutions provider for the healthcare industry, launched a new Web presence for St. Vincent's HealthCare. The Jacksonville, FL-based health system selected Geonetric for its expertise in connecting health systems with consumers and physicians online. Geonetric created a new website and enhanced St. Vincent's social media and search engine optimization efforts, the first steps in developing an effective online consumer experience.
St. Vincent's new site (www.jaxhealth.com) promotes the health system as a referral source for physicians, highlights its five major service lines and brings its position as a market leader with high-tech equipment and cutting-edge treatment to the forefront.
"Our market is highly competitive and our previous website wasn't effectively telling our story," says David Meyer, vice president of strategic planning and marketing. "We needed a new, bold online presence to connect with patients and physicians, and to position St. Vincent's as a leader in our market. We selected Geonetric because they offer a software solution that allows us to easily manage our site and integrate Web 2.0 elements. Plus, Geonetric's expertise in healthcare website development and search engine optimization is unsurpassed."
Because St. Vincent's website is built using Geonetric's VitalSite® software, the site is easy to maintain and offers advanced functionality. For example, it integrates the St. Vincent's doctor search with its service line information, so if a site visitor searches for a doctor while on the heart service line page, only cardiologists appear in the search. This benefits both user experience and physician promotions. The site also offers Web 2.0 elements, SmartPanels, calendar and event registration, cheer cards, and A.D.A.M. health content.
The Web presence is just one aspect of St. Vincent's entire marketing effort aimed at positioning the health system in a bold way. In addition to the site, Geonetric also helped St. Vincent's develop site content to tell its story more effectively and integrate social media with its offline marketing efforts. Geonetric also created a unified look for St. Vincent's social media sites.
"Geonetric offers exceptional service and support," says Kelly Brockmeier, Director of Marketing and Communications, St. Vincent's HealthCare. "Geonetric sent a content strategist/project manager to work onsite for two weeks - he assisted us through the website development process and ensured we stayed on track. Geonetric understands our goals, knows our various internal stakeholders and has served as true member of our Web team."
Geonetric guided St. Vincent's to ensure all content on the site is optimized for search engines, contains strong calls to action and makes it easy for visitors to find the information they seek.
About St. Vincent's HealthCare
St. Vincent's HealthCare includes St. Vincent's Medical Center, St. Luke's Hospital, St. Vincent's Primary Care network, Consolidated Laboratories, St. Vincent's HealthCare Foundation, Advanced Patient Transportation, Seton Pharmacies, Consolidated Pharmacies and St. Catherine Laboure' Manor, a senior assisted living facility. The two hospitals have been serving the citizens of Northeast Florida and Southeast Georgia for a combined total of 232 years! St. Vincent's HealthCare is a member of Ascension Health, America's largest Catholic and largest non-profit health system. Hospitals under the Ascension Health umbrella are health ministries committed to spiritually centered healthcare that works, is safe, and leaves no one behind.
