Published on March 31, 2010
Geonetric News Release
Abington Health and Geonetric Launch Redesigned Web Presence Showcasing New Corporate Identity
Geonetric helps Abington Health establish an online corporate presence for the newly formed health system.
Cedar Rapids, IA - March 31, 2010 - With the acquisition of Lansdale Hospital, Abington Health's Web presence needed updating. As a newly formed health system, Abington Health t
urned to Geonetric, its online solutions provider, to develop a Web presence that better reflects the new organizational structure, leverages the established Abington brand, and provides easy access to the Abington Memorial Hospital and Lansdale Hospital sites.
The corporate website features a new design that shares some of the branding elements and functionality of the two hospital sites, but provides a more formal feel than the individual hospital sites. Images and content on the site promote the many ways the health system is positioned to better serve the community, from more locations to more physicians. The site also promotes the leadership of the health system, introducing the new president and CEO with images, content and video on the home page.
"Creating and branding a new health system is complex," says Mary Thomson, Vice President of Marketing and Communications at Abington Health. "Geonetric understood our needs and provided an online solution that not only effectively shares our new corporate story with our community but also met our quick timeframe."
The site was built on Geonetric's VitalSite® software and utilizes Geonetric's powerful FlexFilter technology, which allows the Abington Health corporate site to present provider and calendar information in multiple ways - showcasing all events and providers at the health system level, or allowing users to drill down to events and providers at the individual hospital level.
About Abington Health
Abington Health is the umbrella organization that encompasses its flagship hospital, Abington Memorial Hospital, in Abington and Lansdale Hospital in Hatfield Township. Abington Health entities also include convenient outpatient facilities, Abington Health Center - Schilling Campus in Willow Grove and Abington Health Center - Warminster Campus in Bucks County. Together, these facilities serve more than 44,000 inpatients, 123,000 emergency patients and over 560,000 outpatient visits annually. Also included is Abington Health Physicians, a network of specialists and primary care physicians employed by Abington Memorial Hospital and Lansdale Hospital. All told, Abington Health's medical staff consists of more than 1,400 primary care physicians and medical and surgical specialists, as well as over 125 physicians-in-training within five residency programs. Abington Health employs over 6,400 employees, making it one of the largest employers in Montgomery County.
