February 25, 2010

Geonetric News Release

Geonetric and Dean Launch Exceptional Online Customer Experience

Geonetric's software and support delivers outstanding results for regional healthcare leader.

Cedar Rapids, IA - February 25, 2010 - Dean, one of the largest integrated healthcare delivery systems in the country, is known for providing outstanding service to its patients and members. Looking to extend this experience online, Dean turned to Geonetric, an online solutions provider with experience serving both health systems and health plans, to build a unified Web presence. The new site launched today and presents a shared brand identity for Dean Clinic, Dean Health Plan and Dean Foundation, focused on Dean's leadership in healthcare.

Dean's new website provides a single user experience, allowing patients and members to easily navigate among Dean Clinic, Dean Health Plan and Dean Foundation. Geonetric and Dean worked together to ensure Dean's provider directory is compliant with the National Committee on Quality Assurance requirements. Geonetric's FlexFilter technology allowed provider information to be presented in multiple ways - meeting the needs of both patients and members. For Dean Health Plan, members can search for a provider based on network requirements, and for Dean Clinic, patients can search based on criteria such as location or specialty.

"Our new Web presence truly reflects our vision to be on the forefront of healthcare transformation, and will be a critical component in helping Dean provide our customers, patients and members with exceptional care and service," says Craig Samitt, MD, President and CEO of Dean Clinic. "Geonetric has been an excellent partner by acting as our knowledge guide through the processes, and helping us build a leading-edge site that ensures our patients and members have a place where they can effectively and easily partner with us in managing their healthcare. We feel that our new Web design represents Dean's passion for excellence, by offering our customers innovation, information, ease of use and unprecedented service."

Dean's launch expands Geonetric's base with health plan providers. "A partnership with Dean Health System gives us a unique opportunity to advance our services for integrated health systems," says Eric Engelmann, President and CEO of Geonetric. "Our ongoing collaboration with Dean is exciting and has allowed us to enhance the functionality of VitalSite-as evidenced by our robust provider directory."

The site was built on Geonetric's software, VitalSite, and features a long list of functionality that allows site users to better interact with Dean. Dean is excited to build their online foundation and is working with Geonetric on the next phase of their project.

About Dean
Dean is one of the largest integrated healthcare delivery systems in the country. Established in 1904 and headquartered in Madison, Wisconsin, Dean includes:

• Dean Clinic - Dean Clinic is a multi-physician specialty health care delivery system based in Madison, serving southern Wisconsin. Dean Clinic, including St. Mary's Dean Venture physicians, includes approximately 500 physicians providing primary, specialty and tertiary care at almost 60 locations throughout southern Wisconsin.
• Dean Health Plan - Dean Health Plan provides an entire range of fully-insured and self-insured products to the Commercial, Medicare and Medicaid markets. Dean Health Plan has a combined member enrollment of 295,000 members and is one of the largest and most diversified HMOs in the Midwest. Dean Health Plan holds an excellent accreditation from NCQA for its commercial HMO product.