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Published on October 05, 2009

Geonetric News Release  

Dean Health Plan and Dean Clinic Partners with Geonetric to Create Exceptional Online Customer Experience

Regional leader in healthcare to advance online initiatives with site that will feature rich user experience, intuitive navigation and improved functionality.

Cedar Rapids, IA - October 5, 2009 - Dean Health Plan and Dean Clinic, headquartered in Madison, WI, have partnered with Geonetric, an online solutions provider for the healthcare industry, to build a unified Web presence. The new site will present a shared brand identity, focus on Dean's leadership in healthcare and be easy for customers and plan members to navigate.

"As one of the largest integrated health systems in the country, we need to build a Web presence that reflects our leadership in healthcare," said Craig Samitt, MD, President and CEO of Dean Health System. "Partnering with Geonetric is an essential step toward providing a best-practice website that assists our patients and members in managing their healthcare, accessing Dean services and having a truly exceptional customer experience."

Dean's website will be built on the latest version of VitalSite®, Geonetric's award-winning content management system designed specifically for the healthcare industry. As part of the project, Geonetric and Dean will work together to ensure Dean's provider directory is complaint with the National Committee on Quality Assurance.

About Dean
Dean is one of the largest integrated healthcare delivery systems in the country. Established in 1904 and headquartered in Madison, Wisconsin, Dean includes:

  • Dean Clinic - Dean Clinic is a multi-physician specialty health care delivery system based in Madison, serving southern Wisconsin. Dean Clinic, including St. Mary's Dean Venture physicians, includes approximately 500 physicians providing primary, specialty and tertiary care at almost 60 locations throughout southern Wisconsin.
  • Dean Health Plan - Dean Health Plan provides an entire range of fully-insured and self-insured products to the Commercial, Medicare and Medicaid markets. Dean Health Plan has a combined member enrollment of 295,000 members and is one of the largest and most diversified HMOs in the Midwest. Dean Health Plan holds an excellent accreditation from NCQA for its commercial HMO product.


About Geonetric Inc.

Geonetric helps hospitals and health systems develop and implement innovative Web strategies to engage their patients and communities online. VitalSite®, Geonetric's robust content management software, easily manages websites, portals and intranets, and includes a large selection of interactive modules.

Geonetric also provides a comprehensive suite of online services, from strategy and design, to search engine marketing and social media management, to ongoing support and hosting - all designed to engage site visitors and deliver measurable results. Follow Geonetric on Twitter (@geonetric).


Have questions or need more information?

Contact Heather Stanley, Marketing Communications Manager at 319-221-1667, x68, or use our Contact Us form.