Published on March 26, 2009
Geonetric News Release
Geonetric Client Wins National Award for Outstanding Achievement in Internet Advertising
Web Marketing Association recognizes search engine marketing campaign for Avera McKennan Hospital
Cedar Rapids, Iowa (March 26, 2009) - Avera McKennan Hospital, part of Avera Health System in Sioux Falls, SD, and Web solutions provider, Geonetric, recently won the Internet Advertising Competition's 'Best Health Care Integrated Ad Campaign.'
The award, given by the Web Marketing Association, recognizes the impressive search engine marketing campaign implemented to promote Avera McKennan's behavioral health service line.
The online marketing campaign targeted parents of children with mental health conditions. Through a series of Flash banner and text advertisements, Avera McKennan and Geonetric promoted the Center's many services. Ads were placed on more than 30 websites and each service had its own unique landing page and content designed to provide continuity with the ad the visitor clicked.
The campaign ran for one month, and increased site visitors, increased call traffic by more than 60 percent, generated more than 600,000 ad impressions, improved search engine position and identified important keywords.
"We are really excited about the results of this campaign," says Kristen Townsend, marketing specialist, Avera McKennan Hospital. "From selecting effective keywords to implementing techniques that improved search engine rankings, Geonetric provided valuable insight into the process of running a successful SEM campaign. We look forward to working with them in the future."
The Web Marketing Association created the Internet Advertising Campaign competition to highlight outstanding online advertising campaigns. The winners are judged on creativity, innovation, impact, design, copywriting and use of the medium.
"We are always thrilled when our clients win awards," says Eric Engelmann, president and CEO, Geonetric. "But this award is particularly exciting because it showcases the way we're helping clients leverage their online presence to meet organizational goals. Our team works closely with clients to understand their needs and implement integrated marketing campaigns designed to drive new revenue, promote service lines and expand their geographical footprint. As search engine marketing, search engine optimization and social media strategies become more important to clients, our team is ready to help them create and implement effective plans."
About the Internet Advertising Competition and the Web Marketing Association
The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising. This is one of the only competitions to recognize online categories of advertising.
The Web Marketing Association (WMA) was founded in 1997 to help set a high standard for Internet marketing and Web development. Staffed by volunteers, this organization is made up of marketing, advertising, public relations and Web design professionals from around the world who share a passion for improving the quality of advertising, marketing and website development on the Internet today and in the future.
